![]() The Esmera by Heidi Klum line, which was announced in early June, made its European debut in August and is now available in 27 countries and 10,000 stores. As soon as she has a day off, she will do a promotion for her swim and underwear line.”īut perhaps Klum’s most surprising success-and most populist business move-can be found in her partnership with Lidl, the global discount grocer that originated in Germany and is slowly starting to open locations in the United States. “Even flying over to Australia to shoot episodes, we will get there and right from out of the plane we would start shooting. “I don’t think there is anyone I know who works harder,” says Hayo. On top of that, she uses the visibility to promote her own ventures. Klum earns over over three times her Project Runway salary for the show thanks to its popularity among women between 14 and 49, which makes is attractive for advertisers and product placements. It soon became one of the country’s top reality programs-in its 12th season, the series still garners over 2.5 million viewers-in large part thanks to its likeable host. In January 2006, Germany’s Next Top Model premiered, with Klum as the host and a judge. She crossed the Atlantic, where her girl-next-door personality was embraced by Germany, where she really could be a girl next door. In the past, Klum has also repped such accessible brands as McDonald's, Dannon and H&M. She also licenses a perfume and has an endorsement deal with Astor Cosmetics. This deep connection to her audience paved the way for more gigs: a judging spot on America’s Got Talent (she takes home another seven-figure check for that each season) and her line of lingerie, which is sold at 1,800 stores around the world and has expanded since its 2015 launch to include shapewear and swimwear. Highest-Paid Models 2017: Kendall Jenner Ousts Gisele With $22 Million "But if I'm just in front of the camera for 14 hours a day, I'm not doing much with my head." "I liked modeling," she told FORBES in 2012. Within years of scoring her first Sports Illustrated cover in 1998, she was hosting and producing Project Runway, one of the first reality hits with critics that boosted her fame and, to this day, adds seven figures to her bank account each year.
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